Douyin Outfits Trend Spotting & Style Guide

Douyin Outfits: Unveiling the charming world of style traits on the favored Chinese language platform. From informal stylish to dazzling formal put on, this information explores the colourful panorama of kinds, influencers, and inspiration sources fueling the platform’s style frenzy.

This complete evaluation delves into the important thing parts driving these traits, dissecting the inspirations, creation processes, and the goal audiences that make every outfit a charming piece of digital artwork.

Douyin Outfit Tendencies

Douyin Outfits Trend Spotting & Style Guide

Douyin, the Chinese language short-form video platform, is a strong engine for style traits. Customers showcase a various array of kinds, reflecting present preferences and international influences. Understanding these traits can present useful insights for companies and people focused on style and social media advertising.Present Douyin outfit traits are characterised by a mix of practicality and aesthetic enchantment. Consolation is a big issue, with relaxed silhouettes and adaptable items gaining reputation.

Nevertheless, visible enchantment stays paramount, with consideration to element and colour coordination being essential parts.

Common Outfit Kinds

Quite a lot of outfit classes are trending on Douyin, encompassing numerous tastes. Informal outfits typically function comfy but trendy items, reminiscent of outsized sweaters paired with denims or joggers. Formal apparel, whereas current, typically incorporates parts of contemporary sophistication, mixing conventional silhouettes with up to date particulars. Streetwear, with its emphasis on daring designs and distinctive combos, is one other dominant pattern.

Analyzing Douyin outfits typically reveals traits mirroring broader style selections. For instance, the recognition of a latest shirt, just like the one worn by Ms. Moore’s daughter, Ryan Jacobs, featured in Daughter Of Richest Man Ms Moore Ryan Jacobs Shirtmax , suggests a possible shift within the platform’s aesthetic. In the end, these traits proceed to form the ever-evolving Douyin style panorama.

These kinds, whereas various, share a standard thread of visible enchantment and relatability, resonating with customers’ preferences.

Coloration Palettes and Patterns

Coloration palettes play an important position in setting the tone of Douyin outfits. Muted tones, like earthy browns and mushy pastels, are steadily seen, typically paired with pops of brighter colours for a balanced aesthetic. Daring, contrasting colour combos additionally get pleasure from vital traction. Geometric patterns, significantly these that includes triangles and squares, are a preferred alternative, complementing the relaxed silhouettes typically seen.

Floral patterns, significantly these with delicate designs, are one other steadily seen pattern.

General Aesthetic and Visible Language

The general aesthetic of Douyin outfits is characterised by a mix of consolation and elegance. A give attention to visible enchantment, together with colour coordination and element, is clear. A relaxed and approachable tone permeates the visible language, with outfits showing each trendy and simple to emulate.

Outfit Fashion Breakdown

Outfit Fashion Related Colours Typical Patterns Key Options
Informal Earthy tones, pastels, navy, beige Stable colours, refined patterns (e.g., stripes, small checks) Consolation, practicality, relaxed silhouettes.
Formal Neutrals (black, white, grey), jewel tones Stable colours, refined prints, or textured materials. Fashionable sophistication, mix of custom and up to date particulars.
Streetwear Daring colours, contrasting combos, neon Geometric patterns, daring graphics, graffiti-inspired designs. Distinctive combos, consolation, expression of individuality.
Athleisure Black, white, grey, athletic colours Stable colours, refined patterns Mix of athletic and leisure put on, comfy and trendy.

Influencer Affect on Douyin Outfits

Douyin, a vibrant platform for short-form video content material, has change into a strong power in shaping style traits. Influencers on the platform wield appreciable sway over their followers, influencing not solely their each day routines but additionally their selections in clothes and niknaks. Their affect is demonstrably sturdy, translating into real-world gross sales and a ripple impact throughout the broader style panorama.

This evaluation explores the multifaceted affect of Douyin influencers on the adoption of particular outfits.Understanding the mechanisms behind influencer advertising is essential to greedy its affect on client habits. Influencers on Douyin make use of a variety of methods to advertise specific outfits, from showcasing outfits in partaking video content material to offering styling ideas and insights into the practicalities of incorporating them into each day life.

Their artistic and efficient strategies considerably contribute to the adoption of sure style selections by their followers.

Influencer Methods for Outfit Promotion

Influencers leverage numerous methods to successfully promote particular outfits. They typically create visually compelling movies, showcasing the outfit in varied settings and conditions. This consists of incorporating the outfit into each day routines, showcasing its versatility, and highlighting the consolation and practicality of the design. Moreover, influencers typically present styling ideas and insights into how one can pair the outfit with completely different equipment and sneakers, thereby broadening its enchantment and practicality.

Comparability of Influencer Kinds and Affect

Completely different Douyin influencers undertake various kinds and have distinct impacts on their audiences. Some influencers concentrate on showcasing high-fashion or luxurious manufacturers, interesting to a distinct segment viewers looking for aspirational kinds. Others prioritize affordability, selling extra accessible clothes choices and fostering a way of group and relatability. The affect of every model on style selections varies primarily based on the influencer’s character, perceived authenticity, and the particular area of interest they aim.

As an illustration, a style influencer recognized for his or her distinctive model can encourage followers to discover bolder selections, whereas an influencer who prioritizes practicality may encourage followers to include trendy parts into their current wardrobes.

Recurring Themes in Influencer-Promoted Outfits

A number of recurring themes emerge within the outfits promoted by Douyin influencers. A recurring theme is the give attention to consolation and practicality. Influencers steadily spotlight outfits that aren’t solely trendy but additionally appropriate for varied actions, from on a regular basis errands to extra formal events. One other recurring theme is the emphasis on versatility. Influencers typically showcase outfits that may be styled in a number of methods, adapting to completely different conditions and preferences.

See also  Cardiff New Years Eve Fireworks 2025 Spectacular Show

Lastly, a big theme is the incorporation of rising traits and colour palettes. Influencers play a key position in introducing and popularizing new traits, impacting style selections by selling specific colours, prints, or designs.

Influencer-Outfit Fashion Matrix

Influencer Promoted Outfit Fashion Goal Viewers Key Methods
Trend Fanatic A Excessive-fashion, luxurious manufacturers Younger professionals, aspirational people Showcasing outfits in unique settings, highlighting model particulars
On a regular basis Fashion B Sensible, versatile outfits Wide selection of age teams, targeted on consolation and ease of wear and tear Demonstrating outfits in on a regular basis eventualities, offering styling ideas
Trendsetter C Fashionable, edgy kinds, embracing traits Younger adults, fashion-conscious people Highlighting the newest traits, showcasing distinctive styling combos
Finances-Pleasant D Fashionable, reasonably priced choices Finances-conscious people, college students, younger professionals Showcasing reasonably priced but trendy outfits, offering styling tips about maximizing finances

Outfit Inspiration Sources

The evolution of style traits on Douyin is an interesting mix of worldwide influences and localized diversifications. Understanding the sources of inspiration is essential to greedy the platform’s distinctive model and its enchantment. From real-world runway traits to viral social media sensations, the platform acts as a dynamic filter and amplifier, shaping and disseminating style concepts.The platform’s distinctive algorithm and group interactions play a key position in accelerating the adoption of recent traits.

Douyin outfits are more and more fashionable, with traits continually evolving. Understanding the skincare routines of influencers can present useful perception, like the recognition of Micella Water, which is reportedly Yuka-approved. Micella Water Yuka Approved reveals key advantages. In the end, this data empowers customers to make knowledgeable selections when choosing Douyin-inspired outfits.

Customers are continually uncovered to a curated feed of content material, together with outfits, which fosters a way of group and shared model. This dynamic change of concepts contributes considerably to the fast unfold of style traits on Douyin.

Inspiration Sources Behind Douyin Outfits

A mess of sources contribute to the wealthy tapestry of style inspiration on Douyin. These vary from established style weeks and runway reveals to viral traits on different social media platforms and even on a regular basis avenue model.

Actual-World Trend

“Inspiration typically stems from high-fashion runways and international style weeks.”

Designers’ creations, showcased throughout style weeks globally, function a major supply of inspiration for Douyin customers. These displays present a wealth of favor cues, from colour palettes to silhouette selections. The platform’s customers, typically fashion-forward, translate these ideas into their very own interpretations. For instance, the resurgence of outsized silhouettes, initially seen on runways, has been tailored by Douyin influencers into informal and formal outfits, demonstrating the platform’s skill to reinterpret and adapt these traits.

Different Social Media Platforms

“Viral traits from different social media platforms are rapidly adopted and reinterpreted on Douyin.”

Douyin’s algorithm successfully identifies and disseminates viral traits from different platforms. This consists of traits originating from TikTok, Instagram, and Pinterest, that are then tailored to suit the platform’s particular aesthetic. The platform’s skill to rapidly amplify these traits permits for a fast dissemination of recent concepts and fosters a relentless evolution of style. A transparent instance is the recognition of particular make-up seems to be that originally gained traction on different platforms and rapidly transitioned to fashionable Douyin outfits.

Douyin’s Distinctive Affect, Douyin Outfits

“Douyin’s personal tradition and group dynamics additionally drive trendsetting.”

The platform’s distinctive group performs a pivotal position in shaping style traits. Influencers, with their distinctive kinds and dependable followings, play a big position in popularizing particular outfits. Douyin’s consumer base, with its numerous tastes and preferences, contributes to a dynamic surroundings the place rising traits are continually being examined and tailored. This ongoing dialogue between creators and customers considerably contributes to the platform’s distinctive style id.

Recurring Trend Themes

“Particular style themes, typically noticed globally, seem on Douyin in various varieties.”

Sure style themes constantly seem on the platform, together with minimalist aesthetics, maximalist kinds, and eclectic mixes. These themes are sometimes seen in each high-fashion and on a regular basis outfits, highlighting the platform’s skill to adapt broader international traits to a extra localized and private context. Examples embrace using colour blocking, which is seen in each luxurious style and extra informal clothes selections.

Development Adoption on Douyin

“The platform’s algorithm and group dynamics considerably speed up the adoption of those traits.”

Douyin’s algorithm performs an important position in exposing customers to rising traits. Its customized suggestions and curated feeds make sure that customers are constantly uncovered to new outfits and style concepts. Moreover, the platform’s group fosters interplay, permitting customers to share, remark, and encourage one another, thereby quickly accelerating the adoption of recent traits. This creates a self-reinforcing cycle, because the extra customers undertake a pattern, the extra visibility and recognition it positive aspects on the platform.

Outfit Creation Course of

Crafting compelling Douyin outfits requires a strategic strategy, mixing private model with platform traits. Success hinges on understanding the platform’s visible language and adapting your selections accordingly. This course of includes cautious consideration of buying selections, accent choice, and the platform’s aesthetic preferences.The journey from preliminary idea to closing look includes a number of phases, every contributing to the general affect.

A deep understanding of those phases permits creators to constantly produce partaking content material that resonates with the Douyin viewers. By understanding the method, you may maximize your possibilities of producing views and engagement.

Buying Decisions

Cautious choice of clothes gadgets is essential. Understanding the goal aesthetic of Douyin, which regularly features a mix of stylish and relatable kinds, is vital. Manufacturers that resonate with this demographic and provide numerous kinds needs to be prioritized. Buying from a number of sources, together with on-line marketplaces and brick-and-mortar shops, can broaden your choices and permit you to experiment with completely different value factors.

Think about the standard and sturdiness of the gadgets, balancing affordability with longevity.

Accent Choice

Equipment play an important position in enhancing the general aesthetic of an outfit. From hats and scarves to jewellery and baggage, these parts can elevate a easy look and add a contact of character. The hot button is to decide on equipment that complement the outfit and replicate the specified temper or message. Cautious consideration of colour coordination and total visible concord is essential.

See also  Flower and Garden Festival 2025 Merch Must-Haves

Outfit Choice Methods

Methods for outfit choice hinge on understanding the present traits and aesthetics prevalent on Douyin. Analyzing fashionable content material and influencer kinds can present useful perception into what resonates with the platform’s customers. Figuring out colour palettes, patterns, and common kinds related to high-performing content material can inform selections. Experimentation with varied combos, balancing stylish parts with private model, is crucial for growing a recognizable and interesting aesthetic.

Strategies of Outfit Creation

Completely different strategies exist for creating Douyin outfits, starting from spontaneous inspiration to meticulously deliberate methods. Some creators depend on their instincts and present traits, whereas others meticulously plan their seems to be, drawing inspiration from a wide range of sources. A mixture of those approaches can result in modern and charming content material. The very best methodology typically will depend on the creator’s character and the specified final result.

Comparability of Outfit Creation Strategies

Methodology Buying Method Accent Focus Aesthetic Issues
Intuitive Method Impulse purchases, counting on private style Equipment chosen primarily based on quick inspiration Following present traits, trusting intestine feeling
Deliberate Method Researching traits, choosing particular gadgets Equipment rigorously chosen to enrich the outfit Analyzing platform aesthetics, contemplating influencer kinds
Hybrid Method Combining analysis with impulse buys Integrating each deliberate and spontaneous accent selections Balancing pattern consciousness with private model

Course of Diagram: Outfit Creation Steps

This desk Artikels a step-by-step course of for creating Douyin outfits. Following these steps can considerably enhance the probability of manufacturing partaking content material.

Step Description Strategies Instance
1. Inspiration Gathering Researching present traits, fashionable kinds, and influencers. Analyze trending movies, observe related influencers, browse on-line model guides. Establish a particular colour palette or sample.
2. Idea Growth Formulating an idea for the outfit. Brainstorm concepts, think about the message or temper you wish to convey. Create an idea round a particular theme.
3. Buying/Choice Selecting acceptable clothes gadgets. Store on-line, go to bodily shops, think about finances and high quality. Choose gadgets that match the idea.
4. Accent Integration Including equipment to boost the look. Choose equipment that complement the outfit. Select jewellery, baggage, or hats.
5. Styling and Adjustment Finalizing the outfit’s presentation. Alter placement and positioning of things. Guarantee a balanced and harmonious look.

Outfit Combos and Styling

Unlocking the potential of your Douyin outfits hinges on mastering the artwork of mixture and styling. This includes understanding the interaction of various parts – from the foundational items to the ending touches – to craft a compelling and cohesive look. A well-styled outfit displays not simply your private style but additionally your understanding of present traits and the platform’s aesthetic.

Profitable combos typically draw inspiration from present traits, creating a visible narrative that resonates with the Douyin viewers.The important thing to impactful outfit combos lies within the cautious choice and association of varied elements. This can be a essential step in conveying a transparent and intentional message by way of your look. A harmonious mix of high, backside, and equipment, coupled with the suitable make-up and coiffure, considerably elevates the general visible affect of your Douyin posts.

This cautious consideration transforms easy items into highly effective statements, drawing viewers into your model and making your Douyin feed extra partaking.

Rules of Outfit Styling on Douyin

Douyin’s vibrant aesthetic necessitates a eager consciousness of present traits. Recognizing the platform’s distinctive visible language and the preferences of its customers is crucial. Understanding how completely different parts complement one another is vital for a charming look. Profitable Douyin outfits typically spotlight a novel sense of favor whereas staying related to the platform’s visible vocabulary.

Make-up and Hairstyles for Douyin Outfits

Make-up and hairstyles play a pivotal position in amplifying the affect of your chosen outfits. A rigorously chosen make-up palette can improve options and complement the general outfit’s colour scheme. Equally, a coiffure that fits the outfit and enhances your facial construction can considerably improve the general aesthetic. The aim is to realize a harmonious mix that pulls consideration to your finest options and reinforces the general message of your outfit.

This mixture creates a visible concord that enhances the outfit’s visible narrative.

Combining Outfit Parts: A Methodology

A structured strategy to outfit mixture can streamline your artistic course of. Start by choosing a foundational piece, whether or not a placing high or a novel backside. Subsequent, select complementary equipment, paying shut consideration to paint coordination and elegance consistency. Think about how the equipment improve the general look, including layers of curiosity and visible enchantment. This methodology encourages a extra deliberate and considerate strategy to outfit creation.

Outfit Combos Desk

Fashion Coloration Palette Key Parts General Aesthetic
Bohemian Earthy tones (browns, greens, lotions) Flowy tops, wide-leg pants, layered necklaces, assertion earrings Relaxed, free-spirited, and pure
City Stylish Monochromatic or contrasting colours (black, white, daring pops) Fitted tops, tailor-made pants, trendy sneakers, minimalist jewellery Fashionable, refined, and edgy
Candy and Female Pastel colours (pinks, blues, lavenders) Floral prints, ruffles, delicate equipment, high-waisted skirts Lovable, romantic, and dreamy
Athleisure Impartial tones (black, gray, white) Snug joggers, hoodies, sneakers, baseball caps Lively, comfy, and classy

Goal Viewers and Outfit Choice

Understanding the audience is essential for achievement in any fashion-driven platform like Douyin. Efficient outfit choice hinges on understanding the particular demographics and motivations driving customers’ selections. This includes recognizing the interaction between traits, social pressures, and particular person preferences. Tailoring outfits to resonate with numerous audiences is crucial for maximizing engagement and attaining desired outcomes.

Goal Viewers Demographics

Analyzing the audience demographics gives useful insights into outfit preferences. Understanding the age, gender, location, pursuits, and life-style of the goal demographic permits for the creation of focused and interesting content material. This strategy can result in larger engagement charges and conversions.

Douyin outfits are a scorching subject, reflecting present style traits. A key factor influencing these traits is the burgeoning reputation of phrases like “Flip The Lights On Im Exterior,” Turn The Lights On Im Outside , that are steadily featured in these movies. This straight impacts the alternatives of clothes and equipment seen within the newest Douyin outfit posts.

Outfit Preferences by Demographic

Completely different demographics exhibit distinct preferences for Douyin outfits. These preferences are formed by cultural norms, private model, and the need to challenge a selected picture.

Demographic Outfit Preferences Motivations Development Affect
Gen Z Females (16-25) Stylish, minimalist, and aesthetically pleasing outfits that replicate present on-line traits. Typically incorporating distinctive equipment and daring colour palettes. Want to precise individuality and keep present with the newest style traits. A powerful need to current a optimistic and trendy picture on-line. Extremely influenced by on-line influencers and social media traits. Fast adaptation to new kinds.
Millennial Males (26-40) Fashionable and sensible outfits with a give attention to consolation and performance. Utilitarian parts and impartial colour palettes are frequent. Want for trendy however practical clothes, with a give attention to practicality and luxury. Looking for to challenge a picture of sophistication and success. Influenced by each on-line and offline traits, typically with a barely slower adoption price.
Mid-Age Professionals (41-55) Refined and refined outfits that challenge professionalism and a way of favor. Emphasis on high quality materials and basic designs. Want to keep up a elegant picture in each skilled and social settings. Combining model with practicality. Influenced by style magazines and conventional media sources. Extra proof against fast style traits.
Mature Viewers (55+) Consolation-oriented outfits, with emphasis on practicality and ease of wear and tear. Deal with basic kinds and impartial colours. Prioritize consolation and performance of their clothes selections. On the lookout for clothes which can be sturdy and appropriate for on a regular basis actions. Much less influenced by fast traits and extra targeted on timeless designs.
See also  Hagobuy Spreadsheet Your Data Management Hub

Motivations Behind Outfit Choice

Understanding the motivations behind outfit selections reveals the underlying causes for customers’ choices. The need to precise individuality, join with others, and challenge a particular picture are major drivers. The enchantment of particular kinds, colours, and equipment is commonly influenced by social traits and private experiences. A deep dive into the psychology of style can additional elucidate the intricate relationship between private expression and outfit choice.

Position of Tendencies and Social Pressures

Tendencies play a big position in shaping outfit selections on Douyin. The fixed evolution of style and the stress to remain present considerably affect customers’ choices. The need to belong to a particular group or to keep up a optimistic on-line picture can be influential. These social pressures typically result in the adoption of fashionable kinds, even when they do not completely align with private preferences.

Outfit Sturdiness and Seasonality

Fashionable style traits, significantly on platforms like Douyin, typically prioritize aesthetics over longevity. Nevertheless, understanding the sturdiness and seasonality of outfits is essential for each customers and creators. A well-considered strategy to design and materials choice can considerably affect the lifespan and flexibility of an outfit, finally growing consumer satisfaction and engagement.Understanding how an outfit adapts to completely different climate circumstances and events is paramount for maximizing its worth.

This consists of assessing its suitability for varied actions and environments, contemplating not simply visible enchantment but additionally sensible performance. Sturdiness is intricately linked to the standard of supplies and development, impacting the outfit’s longevity. Analyzing the potential for re-styling and repurposing is vital to extending the outfit’s relevance and worth over time.

Materials and Building Affect on Sturdiness

Outfit longevity is straight tied to the standard of supplies and development. Excessive-quality materials, reminiscent of sturdy cotton blends or weather-resistant synthetics, contribute considerably to an outfit’s lifespan. Considerate stitching and bolstered seams forestall untimely put on and tear. These elements are vital for creating outfits that stand the check of time.

Douyin outfits are more and more fashionable, reflecting a dynamic style scene. This pattern, nonetheless, is commonly juxtaposed with the absurdity of web memes, just like the “Shell Shocked Soldier Meme” Shell Shocked Soldier Meme , highlighting the ever-evolving nature of on-line tradition. In the end, Douyin style continues to be a key space for pattern evaluation and client habits examine.

Adaptability to Completely different Seasons and Events

A key consider outfit longevity is its adaptability to numerous seasons and events. An outfit that works nicely in spring can typically be tailored for fall with the addition of layers or a change of equipment. Intelligent layering methods and versatile designs considerably improve the outfit’s versatility.

Examples of Seasonally Adaptable Outfits

Outfit Description Spring/Summer time Adaptation Fall/Winter Adaptation Event Adaptation
A linen jumpsuit with a unfastened match Pair with sandals and a lightweight cardigan for a daytime look; or, put on with delicate jewellery and a straw hat for a extra formal summer season occasion. Layer the jumpsuit over a thermal high or long-sleeved shirt, add boots, and a chunky knit scarf for a trendy autumnal look. Appropriate for an off-the-cuff brunch, a summer season picnic, or a day on the park; might be styled up for a piece occasion with the suitable equipment.
A denim jacket and denims Put on with a t-shirt and sneakers for an off-the-cuff daytime look; or, costume up with a flowy shirt and heels for a brunch or occasion. Layer the denim jacket over a sweater or flannel shirt, pair with boots or ankle-highs for a trendy autumnal look. Good for an off-the-cuff day trip, a live performance, or perhaps a extra informal enterprise assembly; the flexibility is excessive.
A tailor-made blazer with tailor-made trousers Pair with a flowing high, sandals, and a trendy tote bag for a flexible spring look; or, put on with a crisp white high for a extra formal occasion. Layer the blazer over a turtleneck, pair with knee-high boots or ankle-high boots and a trendy scarf. Appropriate for a enterprise assembly, a proper occasion, or an elegant brunch; the tailoring will be simply tailored for varied events.

Re-styling and Repurposing for Lengthy-Time period Worth

Re-styling and repurposing outfits are important for maximizing their worth and longevity. Easy adjustments in equipment, sneakers, and even the addition of a shawl or hat can dramatically rework an outfit’s look and suitability for various events. This adaptability permits for larger worth and affect from the funding.

Epilogue: Douyin Outfits

Douyin Outfits

In conclusion, Douyin outfits showcase a dynamic mix of worldwide and localized traits, highlighting the facility of social media influencers and the platform’s distinctive position in shaping up to date style. The evaluation of outfit creation, styling, goal audiences, and longevity reveals a wealthy tapestry of inspiration, adaptability, and cultural change. This information gives a useful perception into the fascinating evolution of style on Douyin, providing a recent perspective on the digital style frontier.

Fast FAQs

What are the most typical colour palettes seen in Douyin outfits?

Evaluation of quite a few outfits reveals a powerful choice for versatile colour palettes, together with earthy tones, daring jewel tones, and pastel shades. These selections typically replicate seasonal traits and particular person preferences, making a visually interesting and numerous vary of seems to be.

How do Douyin influencers affect outfit selections?

Influencers play a pivotal position in shaping traits. Their methods vary from showcasing outfits that align with their private model to creating partaking content material that resonates with their followers, driving a big affect on viewers style preferences.

What are the first sources of inspiration for Douyin outfits?

Inspiration for Douyin outfits attracts from a mess of sources, together with real-world style traits, different social media platforms, and cultural parts, demonstrating the platform’s position as a melting pot of worldwide and native influences.

How do Douyin outfits adapt to completely different seasons and events?

Adaptability is vital. Many outfits are designed to be versatile, using adaptable supplies and styling parts to keep up relevance throughout seasons and contexts, demonstrating a give attention to creating timeless and enduring seems to be.

What are the important thing parts in creating an entire Douyin outfit?

The core parts contain considerate combos of tops, bottoms, equipment, make-up, and hairstyles, all working collectively to create a cohesive and impactful visible presentation. This cautious curation is vital to capturing the platform’s aesthetic.

Leave a Comment